Live blog: types of bloggers and sources of income.

No Comments

Can you live on the blog? It is something that is not yet available to too many people but, as we are going to see, it is becoming more common.

Technorati has published its State of the Blogosphere  report, based on a survey of more than 2,800 bloggers in the USA. In this edition, the study has been set especially in the professional bloggers and, therefore, in the possibilities of obtaining income through the blog.

4 types of bloggers

Considering the dedication and the way to obtain income, Technorati has classified the bloggers into 4 different groups:

  1. Bloggers for pleasure. In this category is 72% of respondents. They blog simply because they enjoy doing it. They do not get any money for doing it, and only some have thought about that option.

Most of them have a blog to express their opinions and thoughts. They update at least once a week and their success metric is personal satisfaction.

  1. Timetable bloggers. 15% of respondents complete their main income with the money they get through the blog. They do not consider it a full-time job.

75% of them blog to share their knowledge, while 72% do so to attract new customers to their business. The main success metric in this group is the number of unique page views, followed very closely by personal satisfaction.

  1. Self-employed (entrepreneurs, self-employed, freelance). 9% of respondents are people who blog full time for their own business or company. 10% of them spend at least 40 hours per week. 22% say that their blog is their own business, while 70% respond that they have a company, and that they blog about their business.

Your main success metric is the pages visited, followed by personal satisfaction. This category of bloggers is the one that most uses Twitter: 88% say they use the service.

  1. Paid by a company. 4% of respondents blog full-time for a company, although very few of them devote 40 hours per week to the blog. This group is the one that gives more importance to the number of pages visited. A good part of these bloggers are journalists.

How are bloggers?

According to Technorati, this is the medium profile : they are influential people with good training. Almost half of them have a bachelor’s degree. At least one third have family income of at least $ 75,000 per year. The average blogger manages 3 or more blogs, and has been blogging for 2 or more years.

Where does the money come from?

The study shows that there are more and more bloggers who get income from blogs, although they still do not have a majority, of course.

Almost all those who achieve it do so as entrepreneurs: they include advertising on their own websites, and use their blogs to get talks and conferences, and to contribute to traditional media (columns, comments, interventions, etc.).

As we have said,  72% of bloggers do not get income related to their activity on the blog. Of those who do get money:

– 54% get it as part-time workers , that is, completing their main activity with the income of the blog.

– 32% have their own business.

– 14% charge from a company.

The main source of income (40%) of the bloggers in time split and the self-employed comes from advertising: especially search engine related ads, and associated marketing links. 15% say they charge for giving lectures about the topics they blog about.

Among professionals and self-employed, 17% of respondents have their main source of income in the blogosphere.

In summary: advertising, salaries (in the case of some corporate bloggers) and payment by post are the main components of a blogger’s income. But we also find the rates per conference pronounced -as a result of the activity on the blog-, contributions to written media and participation in radio or television programs. That is to say, that the blog also constitutes a good platform to obtain income through traditional channels.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
  1. Pingback: stromectol 3 mg tablets price

  2. Pingback: sildenafil viagra vardenafil levitra and tadalafil cialis

  3. Pingback: stromectol 3 mg tablet

  4. Pingback: levitra vardenafil citrate

  5. Pingback: sildenafil buy usa

  6. Pingback: price of ivermectin tablets

  7. Pingback: buy generic tadalafil online cheap

  8. Pingback: ivermectin pills canada

  9. Pingback: can you buy viagra over the counter in australia

  10. Pingback: stromectol xl

  11. Pingback: liquid tadalafil reviews

  12. Pingback: ivermectin cost

  13. Pingback: sildenafil vs tadalafil vs vardenafil

  14. Pingback: buying tadalafil online

  15. Pingback: carefirst rx pharmacy

  16. Pingback: cialis online pills

  17. Pingback: sildenafil 100mg efectos secundarios

  18. Pingback: buy levitra without a prescription

  19. Pingback: how to buy levitra

  20. Pingback: viagra certified pharmacy online

  21. Pingback: is sitagliptin the same as januvia

  22. Pingback: tizanidine pronunciation

  23. Pingback: voltaren pain

  24. Pingback: ic tamsulosin hcl 0.4 mg

  25. Pingback: how to stop taking venlafaxine

  26. Pingback: stromectol over the counter

  27. Pingback: wikipedia synthroid

  28. Pingback: ubat spironolactone

  29. Pingback: remeron for appetite stimulant

  30. Pingback: amitriptyline for cats

  31. Pingback: repaglinide dialysis

  32. Pingback:

  33. Pingback: diltiazem hcl side effects

  34. Pingback: acotral ezetimibe side effects

  35. Pingback: texas star pharmacy semaglutide

  36. Pingback: acarbose doses

  37. Pingback: methocarbamol robaxin 750 mg

  38. Pingback: protonix drug

  39. Pingback: effexor xr dosage chart

  40. Pingback: what medications should not be taken with abilify

  41. Pingback: ashwagandha adrenal fatigue

  42. Pingback: celebrex 200mg price

  43. Pingback: bupropion hcl xl 300

  44. Pingback: wellbutrin and buspar

  45. Pingback: best time to take celexa

  46. Pingback: can you get high on baclofen

  47. Pingback: does bactrim cause diarrhea

  48. Pingback: bactrim not working for uti

  49. Pingback: is cephalexin a strong antibiotic

  50. Pingback: what are the most common side effects of ciprofloxacin?

  51. Pingback: lexapro alcohol

  52. Pingback: cephalexin smells like eggs

  53. Pingback: is keflex a strong antibiotic

  54. Pingback: escitalopram副作用

  55. Pingback: gabapentin hovedpine

  56. Pingback: duloxetine loss of appetite

  57. Pingback: fluoxetine pharmacokinetics

  58. Pingback: cymbalta beginning dose

  59. Pingback: sildenafil 100mg gel

  60. Pingback: imitrex and zoloft

  61. Pingback: flagyl sleepy

  62. Pingback: tadalafil tab 5mg

  63. Pingback: tadalafil canada 20mg

  64. Pingback: buy levitra and cialis

  65. Pingback: 20mg cialis price

  66. Pingback: tadalafil generico comprr espa

  67. Pingback: cialis 20mg price in india online

  68. Pingback: how can i get nexium cheap

  69. Pingback: best price generic cialis 20mg

  70. Pingback: diltiazem 180mg

  71. Pingback: discount coupons for crestor

  72. Pingback: where to buy topamax with no prescription

  73. Pingback: depakote online

  74. Pingback: januvia tablet

  75. Pingback: atenolol and amlodipine tablets

  76. Pingback: lasix sale

  77. Pingback: cheap prednisolone

  78. Pingback: cialis 20mg impact

  79. Pingback: cialis de 20mg en nyc

  80. Pingback: order colchicine no prescription

  81. Pingback: allegra prescription discount card

  82. Pingback: buy omeprazole 10 mg

  83. Pingback: buy singulair canada

  84. Pingback: buy synthroid online pharmacy

  85. Pingback: flomax cr 0.4mg tablet

  86. Pingback: where to buy diclofenac tablets

  87. Pingback: gabapentin generic

  88. Pingback: 5mg cialis

  89. Pingback: cialis generic canada

  90. Pingback: buy nitrofurantoin 2023

  91. Pingback: rosuvastatin online

  92. Pingback: allopurinol water pills

  93. Pingback: cheapest lamictal

  94. Pingback: furosemide generic

  95. Pingback: can i buy clonidine over the counter

  96. Pingback: clonidine hcl oral tablet 0.1 mg

  97. Pingback: seroquel buy generic

  98. Pingback: protonix 40mg

  99. Pingback: naltrexone

  100. Pingback: online casino canada real money reviews

  101. Pingback: casino online apk real money

  102. Pingback: is there any proff that the drug cialis 20 mg tablets can cause types of cancer

  103. Pingback: american real money online casino

  104. Pingback: play online casino for real money pa

  105. Pingback: buy hydrochlorothiazide and triamterene

  106. Pingback: wellbutrin sr cheaper than xl

  107. Pingback: buy fluoxetine online

  108. Pingback: buy diclofenac boots

  109. Pingback: buy tizanidine 2023

  110. Pingback: where to buy benadryl fastmelt

  111. Pingback: buy promethazine online

  112. Pingback: buy prednisone online

  113. Pingback: buy lisinopril online

  114. Pingback: buy metformin

  115. Pingback: generic cialis 50 mg

  116. Pingback: cialis 20 mg doses

  117. Pingback: street value of viagra 50mg

  118. Pingback: precio cialis 5 mg

  119. Pingback: where can i get 5mg cialis online

  120. Pingback: rival casino free signup bonus real money

Leave a Comment